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Press Release

SEVEN Proves Lucky: Earns GSMA Global Mobile Award

Recently Debuted System SEVEN 7.0 Awarded as the Best Mobile Messaging Service

MOBILE WORLD CONGRESS - Barcelona, Spain - Feb. 13, 2008 - SEVEN, the global market leader in push email software, today announced that the company received award for the GSM Associations' Best Mobile Messaging Service. SEVEN received top honors for its recently launched System SEVEN 7.0. System SEVEN is a suite of products that are united by SEVEN's simple, easy interface and signature push email technology that include Consumer Edition, Enterprise Edition, Workgroup Edition, and Out of Office™. The award was given at the Global Mobile Awards gala last night.

"We are very excited to receive this high honor from the GSM Association," said Ross Bott, president and CEO of SEVEN. "System SEVEN 7.0 was made with the end-user in mind. Our customers realize the need to deliver a world-class solution to their subscribers. SEVEN's dedication to providing the highest level quality of service has been unmatched. This honor underscores our commitment to the industry and we thank the GSMA for its recognition."

"Each year as the influence of mobile communications spreads further to enhance more and more aspects of people's lives, the scope of the Awards become greater, and the competition becomes more intense as a result," said Rob Conway, CEO of the GSM Association. "Because the mobile world is such an amazing universe of opportunities, its gravitational forces are pulling other industries into its realm-internet, finance, advertising, music and film. Many of tonight's winners reflect that premise, and as we celebrate 20 years since the foundations for global mobile communication were laid, they demonstrate not only how far we have come, but also the limitless possibilities of where innovation and inspiration can take us in the years ahead."

System SEVEN 7.0 enables the end-user easy access to email on the mobile phone as a consumer, prosumer and business user, with easy set-up in less than five minutes and push technology that ensures instant, reliable access to email, calendar and contacts anywhere the user goes.

According to the 2008 Global Mobile Award judges, "If you want e-mail on your phone and you want to keep the phone of your choice, System SEVEN 7 is what you've been waiting for."

  • Consumer Edition is noteworthy for its integration with popular ISP mobile email providers such as AOL, Gmail, Hotmail, Yahoo! and Windows Live to provide consumers with an experience comparable to a desktop's.
  • Enterprise Edition provides secure access to corporate email behind the firewall and is simple for IT to manage.
  • Workgroup Edition, is built for the office manager - this simple solution takes only a CD to install, and is as easy as sending a text message to register new e-mail accounts. Workgroup provides small businesses, up to 25 employees, or small branch offices, with a secure, easy way to access their business e-mail, and a solution that grows with the company to fully fledged Enterprise Edition.
  • SEVEN's latest innovation, Out of Office™ enables end-users to access their workplace email on their mobile phone using Microsoft Exchange's Outlook Web Access secure connection. Businesses' that have already invested in Microsoft Exchange will be able to mobilize their entire workforce without installing any new software behind the corporate firewall

SEVEN has a long history of making its products friendly and as a result has garnered industry-breaking results:

  • SEVEN turns mobile phones into personal messaging centers, attracting more than 30,000 new users a month on a single device model at a single operator
  • SEVEN subscribers prove their loyalty by using System SEVEN, on average, more than every other day - previously unheard of for a value-added data service
  • SEVEN users show their enthusiasm with record-breaking activity, with 250 transactions (reading, sending e-mails, etc.) per month on average on low-end feature phones, 700 on high-end phones on consumer settings and 1,400 a month for business users, well over the industry average of 80 transactions per month
  • SEVEN provides 30 percent longer battery life for push email in real time vs. ActiveSync; and close to 100 percent longer compared to IMAP

SEVEN supports more than 300 device models on 130 operators. For more information about SEVEN and its various offerings around the world, visit: www.seven.com.

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